JODIE PATTERSON/ TOWNSPEOPLE/ BEAUTY EXPERT
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Townspeople
Beauty Expert
Jodie Patterson
I first met Jodie Patterson at a luncheon on Martha's Vineyard. She was hard to miss in a banquet room filled with exceptional beauties. During our conversation, I recalled an old friend had invited me to the launch of Georgia (Jodie's NoLita boutique (2008-2011) and eponymous product line). And though I couldn't attend, we’d meet six years later.
Following the success of Georgia, Jodie Patterson launched Doobop.com of which she's the Co-founder and Chief Creative Officer. Doobop.com is the first e-tailer targeting fashionably shrewd, prosperous women of color, on purpose. Videos featuring real women/real styles, expert tips, and video how-tos populate the site's virtual pages. Product mavens are free to scroll through Jodie's personal pampering routines, family matters, and expert spotlights, pausing repeatedly to gawk at the array jaw-dropping stunners scattered throughout the site. And while Doobop.com tackles everyday cosmetic concerns for 'brown-girls', a term borrowed from Patterson's daughter, the site is a one-stop-shop for every woman. And we have Jodie and her LoudMouth gladiators to thank!
Beauty insiders worthy of her/his credibility understand: Beauty Experts/CCOs are required to uphold a modicum of gorgeousness at all times. And while it's no secret Jodie Patterson is gorgeous, Townspeople abandons the obvious to explore Jodie's "Off-Duty" aesthetic. Assuming such a state exists.
Jodie Patterson
talks Off-Duty Beauty, Town, and Takeaways:
talks Off-Duty Beauty, Town, and Takeaways:
Jodie on "Off-Duty" Beauty
TP: As a mother of five and the picture of fitness, what constitutes your off-duty aesthetic?
JP: My days go between home office, Soho office, kid’s school (I’m the PA President), and restaurants (where surprisingly lots of my meetings take place)… So my aesthetic matches that “on-off” lifestyle. In fact, I always feel half “on” and half “off” each day. I really like an “undone–done” look, where nothing is too serious or precious, and everything feels comfortable, and everything has a high level of value to me. My look is what I call “trans fashion” where I mix eras, genders, colors, seasons and textures all together. I’m almost always wearing something vintage or passed down to me by my family mixed in with something new that I adore.
JP: My days go between home office, Soho office, kid’s school (I’m the PA President), and restaurants (where surprisingly lots of my meetings take place)… So my aesthetic matches that “on-off” lifestyle. In fact, I always feel half “on” and half “off” each day. I really like an “undone–done” look, where nothing is too serious or precious, and everything feels comfortable, and everything has a high level of value to me. My look is what I call “trans fashion” where I mix eras, genders, colors, seasons and textures all together. I’m almost always wearing something vintage or passed down to me by my family mixed in with something new that I adore.
I wake up early in the morning (sometimes before 6am) to get my kids to school. Then I’m often working at the school, then at my desk, then in my Soho office, back to BK to pick up kids for sports and a few late night dinners after I put my kids to bed. My look flows just as smoothly as I do from event to event.
JP: I always stick to my “classic-Jodie face.”
I never veer far off from my center. I like a clean, neutral face. So I never wear a bold lip, for example. I always concentrate on the skin, and I don’t often do “trends”. When I really want to glam it up, I add a dark bronze eyeshadow, Becca makes one called Seduce that’s perfect for me – and I apply it generously to my lid. And I make my eyeliner way thicker on top. I’m also a huge fan of Ashunta Sheriff’s Perfect Face Dual Foundation to gently contour and illuminate (It was a total game changer for me). But even at my most glammed-out moment, I mainly look like myself.
TP: How would your children describe your “Off-Duty” beauty?
JP: Three of my boys are young (5, 7, 9) – they don’t think too much about my beauty. My teen daughter is 15, and she describes my beauty as "tomboy chic. A bit masculine and feminine with a minimal beauty look." I think she sums it up kind of perfectly!
TP: Is there a particular body part you tend to focus on more?
JP: I always smile big…I can't help it – I have a big, expressive mouth. And then I like a nice toosh and shapely legs. I always show my arms. But I don’t focus on boobs…that would be pointless for me. (Work what you got!)
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| photo credit: http://intothegloss.com/?s=jodie+patterson |
TP: Name three skin products you swear by:
JP: Cleansing Facial Oil by Salma Hayek’s Nuance, Juvenate Pro Booster by Comfort Zone, and Face Oil by Georgia
TP: Sort of off topic, but what genre of music puts you in an off-duty mood?
JP: Music is such a big part of my daily. If the music isn’t right, I have to make it right. I don’t stick to genres…I’m all over the place. Right now I’m really into FKA Twigs, Sam Smith, Dev Hynes, Sbtrkt, Little Dragon, Ben Howard and D’Angelo (wow…just realizing it’s leaning very male these days!) I keep lists of favorite lyrics – and there’s no question, Nikki Minaj has some of the best! “Real Ni**as let real Bit**es come first” Beyond the sexual implications, I interpret that to mean ‘confident men, encourage strong women and girls to step out front and do their thing in the world.’ The best dads, fathers, and lovers encourage and help their ladies to take the world by storm.
TP: As a purveyor of beauty, do you believe real beauty comes from within?
JP: Beauty is emotion, it has virtually nothing to do with the waxes, dyes, and perfumes we purchase. Everything we see on the outside comes from a feeling or an idea from the inside. The best is when we consciously match our emotions to how we do our make-up and hair, even how we decorate our homes. I’m really into “mood make-up”, where how you feel inside is expressed on the outside.
Jodie's Beauty Blueprint:
What time of day do you feel most beautiful?
I’m absolutely most beautiful when I’m well rested and adequately fed.
Describe your any day/go everywhere face:
My make up is minimal, always something on my skin. You'll never catch me without enhanced eyelashes, defined eyebrows, and a soft lip.
What's in your make-up bag?Right now I'm loving Glossier’s Perfecting Skin Tint in Dark, Becca’s Automatic Eye Pencil in Bronzed Chocolate Brown on my top lid. Becca’s Shimmering Skin Perfector on my high cheeks. Nars’s The Multiple in
G-Spot on my round cheeks. And I’m not leaving my house without Nars’s Anita on my lips (it’s the color of my natural lips…but better!
Date night: The Antagonist
Cocktails with girlfriends: Casablanca Lounge for drinks and Shenanigans
Market: Whole Foods
Sweet treat: Manny's
Sunday outing: My house, a friend's house...not much more than that.
Jodie's Townspeople Takeaways:
Shower or bath? Shower
Coffee or tea? Both
Natural or treated? Natural
Loose or fitted? Fitted
Heels or flats? Anything but ballet slippers
Work out or work less? Work that ass!
*all photos c/o (Instagram) @jodiepatterson
Finishing Quote:
"If my day were a short story the title would read:
Love In The Time of Right Now: The Journey of Her Heart."
Jodie Patterson
Interview by Crystal Granderson-Reid
Townspeople ©
Townspeople ©
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